azureinfra.email
Complete Guide

Email Warmup &Deliverability Guide

Learn the proven strategies to achieve maximum inbox delivery rates. High deliverability isn't guaranteed - it's earned through proper execution.

Critical Success Factors

These factors determine 90% of your deliverability success

List Quality

70% of deliverability success

Clean, verified, and engaged recipients

Use double opt-in when possible
Remove hard bounces immediately
Segment by engagement levels
Regularly clean inactive contacts

Proper Warmup Period

60% of reputation building

Gradual volume increase over 6-8 weeks

Follow the 25% weekly increase rule
Monitor sender reputation daily
Use multiple domains strategically
Don't rush the process

Content Quality

50% of engagement rates

Relevant, personalized, and valuable messages

Avoid spam trigger words
Personalize beyond just first name
Provide clear value proposition
Include proper unsubscribe options

Sending Patterns

40% of spam detection avoidance

Human-like sending behavior and timing

Vary sending times throughout the day
Use random delays between sends
Match business hours of recipients
Avoid bulk sending patterns

8-Week Warmup Timeline

Follow this proven schedule to build strong sender reputation

Week 1-2: Foundation

Start with 5-10 emails per day per mailbox

Send to engaged contacts first
Use personal, non-promotional content
Focus on building sender reputation
Monitor bounce rates (<2%)

Week 3-4: Gradual Increase

Scale to 20-30 emails per day per mailbox

Increase volume by 25% weekly
Maintain high engagement rates
Monitor spam folder placement
Adjust sending patterns based on metrics

Week 5-8: Optimization

Reach 50-100+ emails per day per mailbox

Fine-tune sending times and frequency
A/B test subject lines and content
Segment lists for better targeting
Maintain consistent engagement

Common Mistakes to Avoid

Learn from others' failures to protect your sender reputation

Your Responsibility
We Handle This
Your Focus
Warmup Strategy

Mistake:

Sending too much volume too quickly

Consequence:

Immediate spam folder placement

Your Action:

Follow gradual warmup schedule

Your Focus
List Management

Mistake:

Using purchased or scraped email lists

Consequence:

High bounce rates and spam complaints

Your Action:

Build your own verified lists

Your Focus
Content Strategy

Mistake:

Identical content across all emails

Consequence:

Spam filter detection

Your Action:

Use dynamic content and personalization

Your Focus
Performance Monitoring

Mistake:

Ignoring engagement metrics

Consequence:

Declining sender reputation

Your Action:

Monitor and adjust based on data

We Handle
Technical Setup

Mistake:

Not setting up proper authentication

Consequence:

Poor deliverability from day one

Our Solution:

Configure SPF, DKIM, and DMARC properly

We Handle
Infrastructure

Mistake:

Using shared IP addresses

Consequence:

Reputation affected by other users

Our Solution:

Use dedicated IP infrastructure

We Handle
Server Management

Mistake:

Poor email server configuration

Consequence:

Technical deliverability issues

Our Solution:

Professional infrastructure management

Your Focus
Domain Strategy

Mistake:

Inconsistent domain warming

Consequence:

Unpredictable delivery performance

Your Action:

Systematic domain reputation building

Your Responsibilities

  • • Follow proper warmup timeline (8+ weeks)
  • • Build and maintain clean email lists
  • • Create engaging, personalized content
  • • Monitor metrics and adjust strategies
  • • Implement proper domain rotation

What We Provide

  • • Auto-configured SPF, DKIM, DMARC
  • • Dedicated IP infrastructure
  • • Professional server management
  • • Azure enterprise-grade reliability
  • • 24/7 technical infrastructure support

Ready to Build Your Email Infrastructure?

We provide the premium infrastructure and technical foundation. You implement the warmup strategy using your preferred sequencer. Together, we'll maximize your deliverability potential.